Ok, I’m learning. I must admit that haven’t heard of this kind of corporation before. In the U. S. you can organize a corporation as Public Benefit Corporation (PBC). This is said to be done to make sure that Ello always remains ad-free.
A Benefit Corporation is a new kind of for-profit company in the USA that exists to produce a benefit for society as a whole — not just to make money for its investors.
The Ello PBC charter states in the strongest legal terms possible that:
- Ello shall never make money from selling ads;
- Ello shall never make money from selling user data; and
- In the event that Ello is ever sold, the new owners will have to comply by these terms.
In other words, Ello exists for your benefit, and will never show ads or sell user data.
Simple, beautiful, and ad-free.
There is a better way.
Yes, there sure seems to be. I’m hanging around and publishing a photo now and then. But most of my friends are not there, so Ello! remains pretty much uninteresting from a social view.